In Cook (Not) Like Your Mother, young women tell their stories and gain insight into becoming a woman nowadays. The interviews are designed in an anthropological/ documentary style.
While cooking a beloved dish from their childhood, participants reflect on their mothers, and themselves, in the domestic context. How they see cooking (and caring) roles reveals the work of constructing their feminine identity in intergenerational relation to their mothers, grandmothers, fathers, gender-roles, as opposed to whom they want to be.
These interviews were analysed, materialised into recipe books, designed to reveal to the readers the true intricacies of mother-daughter relations, assisting their everyday struggle to construct a gender-role that fits.
I am a creative thinker and producer, using design thinking as a tool to develop ideas, brand concepts and tackle different issues. I am excited by seeing a project from the initial point of gathering ideas to execution, developing the outcome as the project evolves to the final result is what drives me.
I believe in human-focused design, which is present across my work: understanding the user and pinpointing the right goals is what makes any project, from commercial branding and marketing to service design, a good design.
My background as a producer of different projects, from events to fashion brands, has allowed me to develop my planning and problem solving skills. Combined with my training as a designer, my work as a creative is thorough and broad. It’s about understanding the big pictures, and narrowing it down step by step.