In Cook (Not) Like Your Mother, young women tell their stories and gain insight into becoming a woman nowadays. The interviews are designed in an anthropological/ documentary style.
While cooking a beloved dish from their childhood, participants reflect on their mothers, and themselves, in the domestic context. How they see cooking (and caring) roles reveals the work of constructing their feminine identity in intergenerational relation to their mothers, grandmothers, fathers, gender-roles, as opposed to whom they want to be.
These interviews were analysed, materialised into recipe books, designed to reveal to the readers the true intricacies of mother-daughter relations, assisting their everyday struggle to construct a gender-role that fits.
2017
Gerstel's Anatomy
Role: Creative Director and Producer
Watching television is the ultimate escape from our work, problems, and responsibilities. We enjoy watching the lives of other people, real or not, we are able identify with them as they can leave us feeling fulfilled and comforted. By using specific elements and conventions of TV medical dramas, I appropriated a context and repurposed it to escape my own world, considering its influence on my own world.
As part of the project, I designed an alternative world within mine. Performing as a heart surgeon in my every day, designing my behaviour and by that, starting to design others reaction. The medium of video was used to materialise this experiment in a way that reveals the reality interlaced within the fiction.
In collaboration with Karol Sielski, we have developed the concept and produced the video.
