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Gerstel's Anatomy 

Role: Creative Director and Producer

Watching television is the ultimate escape from our work, problems, and responsibilities. We enjoy watching the lives of other people, real or not, we are able identify with them as they can leave us feeling fulfilled and comforted. By using specific elements and conventions of TV medical dramas, I appropriated a context and repurposed it to escape my own world, considering its influence on my own world.

As part of the project, I designed an alternative world within mine. Performing as a heart surgeon in my every day, designing my behaviour and by that, starting to design others reaction. The medium of video was used to materialise this experiment in a way that reveals the reality interlaced within the fiction.

In collaboration with Karol Sielski, we have developed the concept and produced the video. 

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